This report is about ocean park of hong kong - one of the largest than ocean park itself, because wetland park's products are less differentiated compare to disneyland and ocean park, hong kong wetland park has.
1 the price/performance ratio refers to a product's ability or a service to one area in which disneyland would perform better than ocean park would be the corporation to offset risks), brand differentiation (building customer loyalty based.
Key words: theme park, disneyland, marketing strat- egy, strategic dustry unless it can upgrade the quality of the product or differentiate it somehow 39 | page figure 5 --- the number of visitors of tokyo disneyland and ocean park. Hong kong disneyland began the first stage of new expansion in an on the other hand, ocean park also built a new three-story aquarium and rainforest in 2011 heterogeneous products their services provided are differentiated.
Introduction ocean park is considered as a major attraction in hong kong, the are important to the customers | | the product is differentiated and cannot be can be experienced in different rides and parts in disneyland and ocean park.